Then, the controllable distribution algorithm reviews the variety of the content in this feed, and makes changes based on what you’ve searched for in the past.įor example, if 10% of your home feed has historically been composed of videos, then Pinterest’s algorithm will increase or decrease video content based on how close the initial home feed results are to your target content type preferences. First, Pinterest creates your home feed based on the traditional ranking algorithm. It sets a target number of impressions for different types of content based on what you’ve seen in the past.Īpplying controllable distribution is a two-stage process. But if a given user has never clicked on a video, does that mean that they will never want to see a video?Ĭontrollable distribution is Pinterest’s way of diversifying the content in your stream. Typically, a user’s Pinterest smart feed would be based on things they had clicked, saved, or otherwise interacted with. In the mid-2020’s, Pinterest introduced an algorithm change called “controllable distribution.” What is unknown is how much weight this is given. Re-pinning low-quality content can hurt your score, while re-Pinning high-quality content can boost it. Pinterest tracks the historical success of all of your pins, but also scores you based on what you re-pin. It tracks how often you pin, how much interaction your pins receive, and how much you yourself interact with others. ![]() Pinner quality scores your effectiveness as a Pinterest content creator. ![]() The more people save, comment, click through, or “close up,” the higher the pin quality rating will be.Īn important aspect of pin quality is how your followers first react to it pins that prompt an enthusiastic reaction from your followers will then be shown to a larger number of people. Pin quality measures how many people interact with your Pin. The more people interact with your pins, the higher your domain quality will be. Specifically, it wants to see how popular your website’s pins are. The Pinterest search algorithm focuses on four main factors:ĭomain quality is how Pinterest perceives the quality of your website. ![]() In this post, we share what we know about how the Pinterest algorithms work, and the history of the most impactful changes that have led to the Pinterest we know today. This gives brands a big advantage when it comes to getting eyes on content. Unlike some other platforms, the inner workings of the Pinterest algorithm is more transparent by comparison. This ties in with a 300% increase in shopping conversions on the platform.Īs is common for mature social media platforms, Pinterest uses algorithms to determine the content that users see. In fact, Pinterest noted a 6x increase in the number of businesses using the shopping ads format in Q4 of 2020. While it’s not a new social destination, and has been consistently popular among certain demographics for more than a decade, 2020 was an incredible year of growth. Pinterest is an established- and thriving-platform that offers incredible opportunities for brands, with many leveraging Pinterest ads to support their marketing programs.
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